Huddersfield Town tackles financial losses

Huddersfield Town's commercial boss Paul Reeves says football must address two major issues: financial losses and fan engagement.

What are the issues?

Reeves stated that football has become a billionaire's sport, with even wealthy owners facing financial struggles. Huddersfield Town has experienced record partnership revenues, but on-pitch performance hasn't met expectations.

Why does it matter for Huddersfield Town?

The club's priority is to improve its on-pitch model and develop facilities off the pitch. Reeves noted that Huddersfield has been doing this in reverse, with significant investment from owner Kevin Nagle.

What comes next?

The club is exploring ways to bring leisure and tourism to Huddersfield, including discussions about a potential hotel and more restaurants and bars. Reeves emphasized the need for football to generate revenue, citing the example of Lincoln City's success with a small wage budget.