Huddersfield Town's commercial boss Paul Reeves says football must tackle two major issues quickly. One is the significant financial losses across all divisions and continents, and the other is how teams stay connected with their fanbase.

What are the major issues facing football?

Reeves stated that football used to be a millionaire owner's sport, but it's now a sport for billionaires. However, even Huddersfield Town's owner doesn't want to lose £22m every year, so changes have to come.

Why is fan engagement important for Huddersfield Town?

There is an emotional attachment to football unlike other sports, and Premier League clubs will always have enough supporters to attend games and fill their stadiums. But since the new EFL TV deal, even games between top teams in the Championship have spare seats, which is something that clubs are constantly looking to address.

What's next for Huddersfield Town?

The club's priority now is to get the model right on the pitch and then grow and develop the facilities off it. Huddersfield Town has been doing that in reverse, with owner Kevin Nagle spending significantly to get the club in a position to capitalize commercially.

StatValue
Annual loss£22m
OwnerKevin Nagle
DivisionChampionship